Adam Silver On NBA’s Global Reach, In-season Tournamnet, Expansions

NBA Commissioner Adam Silver continues to expand the league’s brand reach internationally and engage global audiences at scale. Over the last decade, there has been an influx of international stars into the NBA; Luka Doncic, Nikola Jokic, Giannis Antetokounmpo and rookie sensation Victor Wembanyama are just a few of the names synonymous with international talent. Last summer, 55 active NBA players represented their countries at the 2023 FIBA ​​World Cup. Outside of the USA, Australia (9), Canada (7) and Germany (4) were the countries with the highest number of NBA participants. An incredible statistic to add: Canada has the second most active players on NBA rosters for the 2023-24 season, behind the United States; not to mention back-to-back NBA World Champions (Jamal Murray and Andrew of the Denver Nuggets). Wiggins of the Golden State Warriors).

From an international perspective, the globalization of the NBA has provided the infrastructure for top players to develop and influence the game of a generation of incredibly promising global stars. NBA Commissioner Adam Silver’s ongoing strategy to build global partnerships has ultimately expanded the league’s International reach. The NBA hosted six of its preseason games outside the United States (Abu Dhabi, Canada, Spain, Mexico City). The NBA Global Games will return to Paris in January 2024 for the second year in a row. Paris will also host the 2024 Summer Olympic Games, providing the NBA and France with a golden opportunity to continue the advancement of the sport and, more importantly, encourage the global basketball community to come together.

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